Photography Studio Rentals: Our Rental Process

I am a wife to my high school sweetheart, Ian, and together we renovated our rundown, detached garage into my dream photography studio! We learned a lot in this rental process… As in, we spent almost our entire life savings in the process and did a lot of the work ourselves. Over the course of the 10 months it took to renovate our studio, we learned a lot, fought a little, and cried a TON (primarily Brooke).

As with any renovation comes stress and unforeseeable costs, and that’s why I am here!

Because I’ve been there: wanting to make a change in your creative-driven career, looking for passive income but not knowing where to start, grinding and hustling to make this dream a reality.

Then both Ian and I realized that our renovation journey, and the things we learned along the way, and after a few years of running a successful studio rental business could be useful for others looking to pursue this next chapter in their business.

Ian and I say all the time how this studio is the best thing to have ever happened to us. Even after all the hurdles we went through to get to where we are now, we’d still choose to do it again! This studio is now a fundamental part of our story. After 10 months of renovating our space, Ian proposed in the studio shortly after our grand opening, and we had our private wedding ceremony in the same space. What was once a rundown garage is now a beautiful natural-light studio that is home to memories we will cherish forever.

So let’s get into it: Our Rental Process

When it comes to a studio rental, as with anything, communication is KEY! It is best to assume that you need to over-explain everything. Now, we over-explain and communicate EVERYTHING to make sure our clients have the best rental experience possible! As you probably already know, it is important to be timely in your responses. If a question arises, you need to answer it within 24 hours. The faster the better! We get a lot of compliments on how fast our replies are, and how available we are

At the time of writing this, we use Square Appointments to book and manage our studio rental. Like all CRMs it has it’s pros and cons, but so far it has worked for us.

Our rental process if fairly simple:

  1. Client goes through our website (or Instagram bio) and click on our square booking link (here)
  2. Client fills out their appointment, date / time, and payment is automatically collected
  3. Contract is sent immediatley upon booking
  4. Client’s appointment gets added to our calendar
  5. Auto emails are sent out to confirm booking, 2 days before via email, and 1 day before via text with the current door code
  6. Client shows up for their appointment time
  7. We send an automated post-appointment email inviting them to book their next appointment

I share a more in-depth process in my photo studio system guide that walks through exact email templates, our word for word cancellation policy, and the exact settings we have set up in our square account!


Because I used to be totally overwhelmed, researching studio items and making lists of things we need to get all throughout the night, saving inspiration off Pinterest, and feeling the pressure of creating something others would want to use. 

The hard work paid off, and within months of opening the doors to our studio, we made our money back, and nearly doubled our monthly income! 

Crazy right?!

Now I’m going to show YOU how to do the same!! The Photo Studio System is a self-paced digital guide that walks you through everything we did in the studio and why, including exact links to what we got!! 

I WISH we had something like this to refer back to when we were creating our space!!

This could be the thing you’ve been waiting for!! A step-by-step guide that takes the guesswork out of this shift in your business. The guide gives you the knowledge and tools you need to create your dream photography studio.


01 – Where we started and what our journey looked like with our exact blueprints

02 – Finances and everything you need to consider when creating your studio

03 – Target audience research

04 – Studio Considerations and what amenities you want to include

05 – Marketing and everything we do to run a successful business

06 – All of our client communication including links to our exact products, furniture, and tools we used, as well as access to our email templates and studio signage!


You’ll come away with a clear framework of how to achieve this next step in your business. Learn from our mistakes and create that space you’ve been dreaming of. Because you are a part of this community I have a surprise discount for you! Mention code: SYSTEM to get $5 off your very own copy of The Photo Studio System!

So click the link HERE to get your copy and use code: SYSTEM at checkout, before the price goes up!

Here’s to you and your dream space!

The Photo Studio System is a self-paced digital guide that walks you through everything we did in the studio and why, including exact links to what we got!! 

Interested in seeing our studio? Click here for more information!

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I'm Brooke.

hello, there!

You will never regret taking the time to find the perfect photographer to capture all the details of your family in a way that feels like a true representation of who you are. Photos are, after all, the only thing you have to remember your moments by. As for me, I’m a believer that moments big and small are worth photographing, from your maternity moments and baby’s first year to those just-because moments.

captured with LOVE.

Incomparable photos,

book now

Natural light photo studio and Family photography

Minneapolis, minnesota