How To Open a Photography Studio

I am a wife to my high school sweetheart, Ian, and together we renovated our rundown, detached garage into my dream photography studio! Today I am here to share our secrets for how to open a photography studio. We learned a lot in this process… As in, we spent almost our entire life savings in the process and did a lot of the work ourselves. Over the course of the 10 months it took to renovate our studio, we learned a lot, fought a little, and cried a TON (primarily Brooke).

As with any renovation comes stress and unforeseeable costs, and that’s why I am here!

Because I’ve been there: wanting to make a change in your creative-driven career, looking for passive income but not knowing where to start, grinding and hustling to make this dream a reality.

Then both Ian and I realized that our renovation journey, and the things we learned along the way, and after a few years of running a successful studio rental business could be useful for others looking to pursue this next chapter in their business.

Ian and I say all the time how this studio is the best thing to have ever happened to us. Even after all the hurdles we went through to get to where we are now, we’d still choose to do it again! This studio is now a fundamental part of our story. After 10 months of renovating our space, Ian proposed in the studio shortly after our grand opening, and we had our private wedding ceremony in the same space. What was once a rundown garage is now a beautiful natural-light studio that is home to memories we will cherish forever.

So let’s get into it!

Things to consider when wondering how to open a photography studio:

  1. Location
  2. Parking
  3. Technology needs – booking management systems
  4. Changing room
  5. Keyless entry
  6. Finances
  7. Security
  8. Lighting
  9. Climate control system
  10. Furniture
  11. Cleaning
  12. And so much more!

I’m officially inviting you to get a behind-the-scenes, deep-dive look at the exact we took to create and maintain a successful studio rental business…


Because I used to be totally overwhelmed, researching studio items and making lists of things we need to get all throughout the night, saving inspiration off Pinterest, and feeling the pressure of creating something others would want to use. 

The hard work paid off, and within months of opening the doors to our studio, we made our money back, and nearly doubled our monthly income! 

Crazy right?!

Now I’m going to show YOU how to do the same!! The Photo Studio System is a self-paced digital guide that walks you through everything we did in the studio and why, including exact links to what we got!! 

I WISH we had something like this to refer back to when we were creating our space!!

This could be the thing you’ve been waiting for!! A step-by-step guide that takes the guesswork out of this shift in your business, and gives you the knowledge and tools you need to create your dream photography studio.


01 – Where we started and what our journey looked like with our exact blueprints

02 – Finances and everything you need to consider when creating your studio

03 – Target audience research

04 – Studio Considerations and what amenities you want to include

05 – Marketing and everything we do to run a successful business

06 – All of our client communication including links to our exact products, furniture, and tools we used, as well as access to our email templates and studio signage!


You’ll come away with a clear framework of how to achieve this next step in your business, and have confidence knowing you are doing it RIGHT! Learn from our mistakes and create that space you’ve been dreaming of. Because you are a part of this community I have a surprise discount for you! Mention code: SYSTEM to get $5 off your very own copy of The Photo Studio System!

So click the link HERE to get your copy and use code: SYSTEM at checkout, before the price goes up!

Here’s to you and your dream space!

The Photo Studio System is a self-paced digital guide that walks you through everything we did in the studio and why, including exact links to what we got!! 

Click here to book the Brooke Elisabeth Studio!

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I'm Brooke.

hello, there!

You will never regret taking the time to find the perfect photographer to capture all the details of your family in a way that feels like a true representation of who you are. Photos are, after all, the only thing you have to remember your moments by. As for me, I’m a believer that moments big and small are worth photographing, from your maternity moments and baby’s first year to those just-because moments.

captured with LOVE.

Incomparable photos,

book now

Natural light photo studio and Family photography

Minneapolis, minnesota